Helping customers spend less time waiting while giving barbers smarter tools to manage appointments, queues, and daily operations.
BQUEUE is a digital queue management platform designed to modernize the traditional barbershop experience. The platform enables customers to discover nearby barbers, join live queues remotely, book appointments, and receive real-time updates, while providing barbers and administrators with the tools needed to manage operations more efficiently.
Responsibilities
Product Discovery
UX Research
Product Strategy
Information Architecture
User Experience Design
Interface Design
Design Systems
Interactive Prototyping
Responsive Web Design
Overview
Waiting for a haircut is one of the few everyday experiences where customers still have little visibility or control. Most barbershops rely on manual queues, making wait times unpredictable, creating crowded waiting areas, and forcing barbers to manage appointments and walk-ins manually.
BQUEUE was designed to modernize this experience by combining digital queue management, appointment scheduling, and real-time customer updates into one connected platform that serves customers, barbers, and administrators.
Rather than simply digitizing bookings, the product focuses on reducing uncertainty, improving operational efficiency, and creating a smoother experience for everyone involved.
Problem
Through research and competitive analysis, one challenge became clear:
The biggest frustration wasn't waiting—it was not knowing how long the wait would be.
Customers often arrived at barbershops with no visibility into queue length or expected waiting time. Meanwhile, barbers relied on manual processes to organize customers, resulting in inconsistent workflows, scheduling conflicts, and missed opportunities to serve more people efficiently.
Customer Pain Points
Unpredictable waiting times
No visibility into queue progress
Crowded waiting areas
Difficulty finding trusted nearby barbers
Missed appointments and poor communication
Barber Pain Points
Manual queue management
Appointment conflicts
Poor customer organization
Lost walk-in opportunities
Limited visibility into daily operations
Project Goal
Design a connected product ecosystem that allows customers to discover nearby barbers, join live queues remotely, schedule appointments, receive timely updates, and leave reviews after each visit, while enabling barbers and administrators to manage operations through dedicated digital tools.
The primary objective was to reduce uncertainty for customers while improving operational efficiency for businesses.
Users
Primary User (Customers)
People who want convenient, predictable, and time-efficient barber experiences without unnecessary waiting.
Secondary User (Barbers & Shop Owners)
Professionals looking to manage appointments, queues, and customer interactions more efficiently while improving overall service delivery.
Platform Administrators
Responsible for monitoring platform activity, supporting barber onboarding, tracking operational performance, and maintaining platform health.
Research & Discovery
To better understand existing booking and queue experiences, I reviewed competing platforms, analyzed customer reviews, and studied how traditional barbershops currently manage appointments and walk-ins.
The research revealed that customers valued certainty more than booking itself. They wanted to know when they would be attended to, how many people were ahead of them, and whether joining a queue remotely could save them time.
Barbers, on the other hand, prioritized operational simplicity. They needed a system that reduced manual coordination without disrupting their existing workflows.
Product Strategy
Instead of forcing customers to choose between appointments and walk-ins, BQUEUE supports both.
Customers can reserve a specific time or join a live queue remotely, giving them greater flexibility while allowing barbers to manage demand more effectively.
The product was designed around three core principles:
Reduce uncertainty.
Simplify barber operations.
Improve the overall customer experience.
Information Architecture & User Flows:
I structured the customer journey to minimize decision fatigue by keeping the primary actions discovering a barber, booking an appointment, or joining a queue accessible within a few steps. This reduced friction while maintaining flexibility for different customer preferences.
Design System:
Discover
Researched customer frustrations, barber workflows, and existing solutions.
Define
Identified queue transparency as the primary product opportunity.
Ideate
Explored multiple approaches for queue tracking, appointment scheduling, and operational workflows.
Design
Built a scalable cross-platform experience supported by a unified design system.
Validate
Iterated on interaction patterns to improve clarity, reduce friction, and simplify navigation.
Customer Experience
A streamlined mobile experience that helps customers discover barbers, join queues remotely, and stay informed throughout their visit.
Key Experiences
Seamless onboarding
Secure authentication
Discover nearby barbers
View barber profiles
Join live queues
Schedule appointments
Real-time queue tracking
Queue confirmations
Notifications and reminders
Ratings and reviews
Profile management
Each experience was designed to help customers make informed decisions while minimizing unnecessary waiting.
Barber Operations
Behind every smooth customer experience is an efficient barber workflow. The barber dashboard was designed to simplify queue management, appointments, and daily operations, allowing barbers to spend less time coordinating customers and more time delivering great service.
Core Capabilities
Queue management
Appointment management
Customer records
Daily schedule
Notifications
Earnings overview
Business profile management
Admin Dashboard
Providing administrators with the visibility and control needed to manage platform operations at scale.
As BQUEUE grows, administrators need a centralized workspace to monitor platform activity, oversee barber accounts, and track key performance metrics. The admin dashboard was designed to simplify operational oversight, helping maintain a reliable experience for both customers and barbers.
Marketing Website
The marketing website serves as the primary acquisition channel for both customers and barbers.
It communicates the platform's value proposition, explains how the product works, encourages app downloads, and supports barber onboarding through clear calls to action.
